Design should be simple

Drop down menu: Embedded HTML allows user to see ads from drop down menu. Web banners differ in that the results for personal ad campaigns as web ads may be monitored concurrently and targeted to the viewer's interests. The maximum size of a banner should be 25MB, but it should be made of the small size, as much possible.

Interstitial: These appear in pop up windows with the website. One of the advantages of running banners on internet is that it is a good option for promotion of search engine purposes.

Design should be simple: The font, style and design should be simple to ensure that the ads are easily accessible and can be read easily. The web advertisements may be of several forms like:

Animated: These are large banners containing images and designs. notifying customers about some services and illustrating reasons why the consumer should choose the product or services. It should be simple and on the same note, it needs to be attractive.　Banners are mostly made attractive and appealing.

Java, flash and shockwave: These ads float over content of website. They spread promotional messages of the companys products.e.

Banners come in high ranges and sizes.

Use animation: Animation attracts attention. Banner advertisement is perhaps the oldest and the most effective way of advertising in the world. There are standard sizes for internet banners.

Banner file sizes: You can create the best looking banner in the world, but if it is too heavy, nobody blockout tarpaulin is going to hang on, waiting for your banner. The click rate of these type of banners, are excellent. Flash banners are used for some highly influencing sectors like fashion, tags etc.